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Posted By Bunny Directories on 02/08/2022 in Marketing

KEYWORD ANALYSIS - Understand What Your Audience Wants to Find.

KEYWORD ANALYSIS - Understand What Your Audience Wants to Find.


It is no longer news that search engines endeavor to return relevant results when a user searches, the more similar the words on your web page, blog post, or online video are to the search that was just performed, the more likely you will rank higher for that search.

What Is Keyword Analysis?

The process of analyzing the keywords or search phrases that bring visitors to your website via organic and paid search is known as keyword analysis. As a result, keyword research is the opening point and foundation of search promotion campaigns.

Internet marketers can better modify their content and landing pages to drive more traffic and augment exchange rates by accepting what queries qualified visitors to your website type into search engines. As a result, keyword analysis is essential for SEO and PPC professionals.

Keyword analysis can help you increase conversions, find new markets, and optimize your spending, but beating your keyword competition takes time and effort. The WordStream Keyword study Tool takes keyword analysis further by analyzing your keywords, recommending actions, and automating your activity for maximum efficiency and results.

How does a keyword analysis work?

Keyword research consists of three steps:

1. Brainstorm

Whether you're working alone, with a team, or with trusted customers and clients, you should begin by brainstorming a list of your best keywords. These are the words or phrases you believe your ideal customer would use when searching for a product or service similar to yours. 

2. Test

Once you've created your keywords, you'll want to see if they'll bring you enough traffic. We've been in our industry for so long that we've developed jargon that our prospects don't understand. Or we're overlooking new, related phrases that could bring in new customers. 

Using a tool like Google Adwords Keyword Tool will assist you in determining which words and phrases are most likely to attract qualified traffic. By entering your terms into this free online tool, you can learn how much competition you would face from other sites if you wanted to rank well for a word and how many people are searching for that phrase. 

Furthermore, GAKT will provide many related terms that outperform your original list.

3. Rewrite

Once you have a list of your best keywords, start putting them in strategic places on each page of your site, such as the page title, any headers or subheaders, early and often in the body copy, and intrasite links from one page to the next.

The Importance of Keyword Research

Marketing is fundamentally analytical. Testing marketing outreach and performance in the field is critical for optimizing the budget allocation and market reach. Keyword analysis should be your primary focus in search marketing because keywords dictate your entire search campaign. Keyword research allows you to:

1. Optimize Spend

Allocate more budget to successful keywords while reducing wasteful spending on those not producing results.

2. Increase Conversions

Identifying and focusing on high-converting keywords is beneficial for conversion rate optimization and ROI (ROI)

3. Eye Trends

Understanding the frequency of keyword searches provides insight into market behavior that you can apply to various aspects of your business.

4. Prioritize Your Time

Keyword performance determines the importance of a campaign–spend your time optimizing areas that have the most significant impact on your bottom line.

5. Discover New Markets

Use keyword research to broaden your long-tail efforts and discover more specific keyword queries and warm leads.

Despite all of the advantages, most search marketers do not devote nearly enough time to keyword research because it is time-consuming and repetitive. Columba Max ensures SEO services are provided using the best keyword software which automates and simplifies keyword analysis and data capitalization, making them more productive.

Keyword Exploration

Now that you know how to appear in search results, let's determine which tactical keywords to target in your website's content and expertise to please users and search engines.

The power of keyword research comes from gaining a better understanding of your target market and how they search for your content, services, or products.

Keyword research provides specific search data that can assist you in answering questions such as:

  • What are people searching for?
  • How many people are trying to find it?
  • What format do they require the information in?

As you read, you'll learn tools and strategies for uncovering that information, as well as tactics for avoiding keyword research pitfalls and creating strong content. When you discover how your target audience searches for your content, you open up a whole new world of strategic SEO!

Identifying search volume

The more work that is typically required to achieve higher rankings for a given keyword or keyword phrase, the higher the search volume for that keyword or keyword phrase. This is frequently referred to as keyword obscurity and sporadically incorporates SERP features; for example, if many SERP features (such as featured snippets, knowledge graphs, carousels, and so on) clog up a keyword's result page, the difficulty will increase. 

Big brands frequently dominate the top 10 results for high-volume keywords, so if you're just getting started on the web and targeting the exact keywords, the uphill battle for ranking can take years.

The higher the search volume, the more competition, and effort required to achieve organic ranking success. If you set it too low, you risk not attracting searchers to your site. In many cases, targeting highly specific, standard competition search terms may be more advantageous. Long-tail keywords are what we call them in SEO.


Which format best matches the intent of the searcher?

While there are thousands of different search types, let's take a closer look at five major intent categories:

  1. Informational queries: The searcher wants to know something specific, such as the name of a band or the height of the Empire State Building.
  2. Navigational queries: The searcher wants to go to a specific location on the Internet, such as Facebook or the NFL homepage.
  3. Transactional queries: The searcher wishes to act, such as purchasing a plane ticket or listening to a song.
  4. Commercial investigation: The searcher wants to compare products and determine which one is best for their specific needs.
  5. Local queries: The searcher is looking for nearby, such as a coffee shop, doctor, or music venue.


Keyword research may not be the most exciting or enticing aspect of developing an SEO strategy, but it is one of the most important. While other parts of the SEO environment have changed over time, the importance of keywords has remained remarkably consistent. Columba Max provides the best SEO services regarded as being the best in the market. Their services are affordable, efficient, and timely. 

When it comes to keyword research and analysis, keep in mind that searching for the correct terms isn't something you'll only need to do once. You can't just look at your keywords once and expect them to last. The language of the digital world is constantly changing and evolving, guided by new customer preferences and queries. 

Furthermore, Google, Bing, and other search engines continually update their algorithms to improve today's users' search engine experience.

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